This summer, the Marc by Marc Jacobs truck takes sunglasses frame customization on the road. The 3-city US tour begins in Brooklyn, New York today, rolls into Miami, Florida on June 27 and concludes in Venice Beach, California on July 11. Attendees can enjoy exclusive shopping, music, art and refreshments.

marc by marc jacobs truck rendering

A rendering of the Marc by Marc Jacobs Truck. It will roll sunglasses customization into 3 US cities.

The fully branded trailer features a customization station. There, Marc by Marc Jacobs sunglasses can be personalized with the customer’s initials. Choices include 70s shapes in contemporary hues from the Spring/Summer 2015 collection. Colors include blues, yellows, soft pinks, classic black and gray.

marc by marc jacobs truckThe truck amenities don’t stop with sunglasses customization. There are also high-tech listening stations. The playlists are music that inspired the latest Marc by Marc Jacobs collection. Each group of eyewear has its own group of sounds.

marc by marc jacobs truck sunglasses

Outside, guests will find a beautiful outdoor lounge where they can relax, mingle and enjoy complimentary refreshments.

WHEN + WHERE:

Saturday June 20, 2015 – Brooklyn, NY: North Corner of Wythe & 11th, Brooklyn, NY

Saturday June 27, 2015Miami, FL: Maps Backlot, 342 NW 24th Street, Wynwood Arts District, Miami, FL 33127

Saturday July 11, 2015 –  Los Angeles, CA: The Grove,  189 The Grove Dr, Los Angeles, CA 90036