In today’s world, professional-grade, quality optic technology is no longer strictly reserved for high level executive initiatives or big budget productions. With that stated, here comes a product with an innovative twist to improve the quality and output of the most widely used photographic device of our time, (drum-roll please), the camera on your smartphone.

 olloclip active lens on iphone

More specifically, it strives to improve the camera on your iPhone 6 or iPhone 6 plus. olloclip’s Active Lens system are lenses that work on both the front and rear facing cameras on your iPhone 6, with an ultra wide lens for sweeping shots to capture moments of action and the Telephoto lens for a 2x zoom for portraits, and shallower depths of field for your close ups. These lenses give smart phone camera users an opportunity to achieve perspectives similar to professional grade and allow for more refined techniques in shooting rather than the standard squinting while aiming the pinhole method we are most familiar with seeing- and doing.

Obvious advantages are the things that aren’t needed: bulky carrying cases, mounting stands and extra parts for lens removal. The lenses themselves can be stored in wearable pendants than can go around the neck or be attached to any bag or purse. So, you won’t have to risk missing out on capturing a great moment with a higher quality image, due to ransacking through your bag to find the tools to attach them. They simply clip on to your device with no assembly required. This provides a lightweight and rapid shooting experience which increases incentive to travel to multiple locations attaining quality images previously not possible in smartphone photography. Simply put you no longer need to be certified scientist with a degree in engineering to take pictures beyond the amateur level.

olloclip ollotrip active lens

Like lenses used on larger professional DSLR cameras, the olloclip Active Lens system is designed specifically for iPhone to provide similar perspectives and is sized small enough to fit in a pocket, purse or hand.

“Size matters. The real challenge is introduced when innovating quality optics in a compact and lightweight form factor,” said Patrick O’Neill, CEO and Founder of olloclip. “That’s why at Olloclip, we’ve created a collection of beautifully designed, easy-to-use mobile lens systems with no oversized, heavy lenses or the need for extra parts like a bulky case or mounting bracket  just the way a mobile photographer would expect it.”

olloclip’s Active Lens is designed in Huntington Beach, California and features precision-coated ground glass optics for superior clarity and wearable pendants to help lenses be instantly accessible. Its lightweight, compact design works on both front and rear-facing iPhone 6 and iPhone 6 Plus cameras. It also switches between lenses in seconds with no extra parts needed and works with all photo and video apps including Instagram, Facebook, VSCO, Periscope and Apple’s built-in camera app.

active lens olloclip clip

olloclip’s Active Lens without and with the wearable clip.

The compact nature of the design maximizes spontaneity with added benefit of remaining less conspicuous as a photographer on the scene. So, whether you want to simply step up your selfie game, or can benefit from a device capable of taking more candid and discreet pictures for a more professional project, Active Lens aims to have you covered.

Active Lens retails for $99.99 and is now available for pre-order via olloclip.