Rolls Royce 103EX Debuts in North America as Angelenos preview the Next 100 Years of luxury mobility.

Last night, the Rolls-Royce debuted its first true Vision Vehicle in North America at Santa Monica’s Barker Hanger. The event was part of an overarching conversation of the Next 100 Years of technological innovation. The Rolls-Royce Vision Next 100, codenamed the Rolls-Royce 103EX, is a peak into the car maker’s aspirations for luxury mobility. The engineers consulted current patrons to determine the deepest dreams and desires of future luxury consumer. “With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque” states Giles Taylor, Director of Design, Rolls-Royce Motor Cars.

rolls royce 103ex debuts


This ‘Vision Vehicle’ is one of four announced by the BMW Group in Munich on 7 March 2016, as it launched its centenary celebrations – THE NEXT 100 YEARS. In addition to being the centenary of the BMW Group, 2016 also represents a seminal moment in the history of Rolls-Royce Motor Cars.

For Rolls-Royce, the end of production of the seventh generation Phantom – considered by aficionados to be “the best car in the world” – represents the completion of the first phase of the Rolls-Royce brand’s renaissance under BMW Group custodianship. The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation for a bold new chapter.

This highly successful era for the world’s most celebrated luxury brand has been driven by a restless commitment to always looking forward.

In this spirit, the Rolls-Royce VISION NEXT 100 is presented – a truly revolutionary, highly authentic exploration of the future of luxury mobility. It provides a fully authentic look into the potential demands and desires of the wealthy connoisseur of the future.

“Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

rolls royce 103ex debutsrolls royce 103ex debuts at barker hanger

The Next 100 Years

Those in the Los Angeles area can visit Santa Monica’s Barker Hanger from now until October 16 to view the Rolls-Royce 103EX, the BMW Motorrad Vision 100 concept motorcycle that promises a helmet-less future with a bike that balances itself, and much more.


13 – 16 October 2016

Doors open 10am – 5pm

The Barker Hangar

3021 Airport Avenue #203

Santa Monica

California 90405

United States of America
Free entry