Mercedes-Maybach All-Electric Concept Coupe Sets New Standards

Most people have forgotten about Maybach and Mercedes Benz’s troubled history with the brand. When Mercedes announced in 2011 that it was shelving the brand, most said “good riddance.” Maybach had been a disappointment rather than a status symbol. It was standard luxury wrapped in an ultra-expensive, elongated package of which high-net worth individuals just couldn’t jump on board. It seemed Mercedes innovators just needed some time to think differently and now that talent can be witnessed in the Vision Mercedes-Maybach 6. Seen recently at the 2016 Pebble Beach Concours d’Elegance, this Mercedes-Maybach all-electric concept coupe sets new standards for luxury merged with technology.

 

Mercedes-Maybach All-Electric Concept Coupe

This Mercedes-Maybach All-Electric Concept Coupe, the Vision Mercedes-Maybach 6, sets news standards for luxury merged with technology.

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“Our glamorous coupé, the Vision Mercedes-Maybach 6, represents the ultimate in contemporary luxury. It is hot and cool”, states Gorden Wagener, Head of Design at Daimler AG. “With its intelligent appeal and reduced, technoid look, it perfectly embodies our design philosophy of sensual purity and our pursuit of aerodynamic efficiency.”

The Vision 6 embraces that Mercedes brand principle of sensual purity but it also packs in a lot of modern technology with at least one  electric engine that pumps out 738 horsepower. The coupé is nearly 6 meters long, hence the “6” in the name, but go from 0 to 62 mph in less than 4 seconds. It tops at 155 mph and can go 200-miles on a single charge.

 

Vision Mercedes-Maybach 6

Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé.

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So what has been the journey of Mercedes-Maybach? It all started around the end of the 1990’s, when Mercedes’ German competitors, BMW and Volkswagen, decided to expand into high-priced luxury automobiles. At first, Mercedes decidedly stayed away from that game, but when it saw BMW snatch up Rolls Royce and Volkswagen grab up Bentley, the brand doubted itself and scrambled to catch up. Its team devised putting a S-class chassis under an elongated body and called it Maybach after a German engineer named Wilhelm Maybach. Maybach had produced a line of elongated, limousine type cars in the 20s and 30s and later worked with Graf Zeppelin on aeronautic engines that came to be known as Maybach Zeppelin.

When Mercedes rolled Maybach out in 2002, it essentially marketed a limousine, a really expensive limousine. The ride was to be experienced from the back seats, never behind the wheel. Even the press was invited to sit in the back and go for a spin rather than grip the wheel.

While it was true that an older Rolls Royce or Bentley owner would probably be driven in their car, the younger generation wanted have the option to drive themselves. Spending 15 minutes on Rodeo can easily prove that many people drive their own Rolls and Bentleys themselves. Maybach put all the action in the back, however, and it just didn’t tap into the driver imagination.

 

Mercedes-Maybach All-Electric Concept Coupe

Vision Mercedes-Maybach 6 interior. Unlike Maybachs of the past, this coupe keeps the driver experience prioritized.

The Vision 6 seems to correct all of Mercedes-Maybach’s previous missed connections. It is a driver-experience focused all-electric coupe that proudly and enticingly presents classic high-performance design aesthetics. Although the world will have to wait and see if this coupe concept goes into production, if the buzz keeps building, this could set new standards for electric sportscars and for Mercedes-Maybach.

*You’ve seen how this Mercedes-Maybach all-electric concept coupe sets new standards. Now check out how Mercedes-Benz Arrow460 Granturismo brings S-class opulence to the sea.