A new Balmain sibling campaign stars Kylie and Kendall Jenner along with Erika and Joan Smalls. The photos are currently causing a frenzy on Balmain’s Instagram account after the fashion tastemaker posted the images this morning. Balmain recently worked with Kendall Jenner when the brand’s collaboration with H&M, aka Balmain x H&M, made a headlines at the Billboard Music Awards red carpet earlier this year.

balmain sibling campaign erika joan smalls kylie kendall jenner balmain sibling campaignOlivier Rousteing is growing the Balmain Army and enlisted the Jenners and the Smalls to headline the brand’s Fall/Winter 2015 ad campaign. The campaign also features models Gigi and Bella Hadid while Armando and Fernando Cabral posed for the men’s campaign. Photographer Mario Sorrenti shot the striking images with styling by Rousteing. Scroll below for full credits and hashtags.

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Photographed by #MARIOSORRENTI
Creative Direction #PascalDangin at KiDS
Styling #OlivierRousteing
Hair #BobRecine
Makeup #AarondeMay
Set Designer #PhillippHaemmerle