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What if Guys Were Social Networks? Orginally published on vanichi.com

Los Angeles-based photographer Viktorija Pashuta has created a Part II of her first viral photo series ‘What If Girls Were Internet Browsers‘. The new project is entitled What If Guys Were Social Networks. It is a concept fashion photo shoot that pictorially answers the question: “What would popular social networks look like, if they were actually human?” Viktorija explains, “With the age of social media and its influence on everyday life, we feel its direct presence and the necessity to use these channels as our main source of communication and sharing of content.

While socializing with friends, relatives, and colleagues online, the actual online platforms sort of become ‘alive.’ And then I thought: ‘What would happen if I tried to humanize well known social networks? The idea was not only to use the social media logos as a visual reference, but also to transfer their qualities and usability functions into human character portrayed through fashion.”

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Even though they share very similar functions and features, each social network has its own character and style: Facebook is depicted as casual; Twitter as classic; Pinterest as creative; LinkedIn as business; Instagram as vintage; Flickr as artsy; Tumblr as hip; and Google+ as innovative. She adds, “Combining the visual elements of the logos, I then cast the models that would carry the ‘spirit’ of the social platforms and represent their essence. It may be subjective, but this is exactly what I imagined the networks would look like if they stepped down from the computer screens into the streets.

Working closely with wardrobe stylist Jordan Anthony Swain (who is also Editor-in-Chief of Vanichi Magazine, as well as the model featured as Instagram) – together we finalized these looks, making sure we didn’t overlook any important details to make these characters believable. Even their personalities somehow appeared to match the ‘soul’ of the networks: Tumblr (modeled by Daniel) was very hip and cool, Google+ (modeled by Taejung) was super energetic, and Facebook (modeled by Mazlow) – was a freshman out of high school.”


Photographer, Viktorija Pashuta; Stylist, Jordan Anthony Swain (Vanichi Magazine); Grooming & Hair, Barbara Yniguez; Models: Vu, Jordan, Mazlow, Taejung, Daniel, Adam, Kenny, and Skyler.

VIKTORIJA PASHUTA is an internationally published and award winning fashion photographer from Southern California. In addition to¬†photography, Viktorija is also an established creative director, writer, producer, and fashion film director. Some of her recent awards include BEST PICTURE and BEST COSTUME DESIGN at the International Fashion Film Festival 2014 for the¬†fashion film ‘Kiss of a Siren’ and BEST FASHION award at Bokeh South Africa Fashion Film Festival by Mercedez Benz 2013 for the fashion film ‘Lovers Game.’