westbrook true religion

On the court, Oklahoma City Thunder point guard Russell Westbrook is a beast. The three time NBA All-Star is also forging a name for himself off the court, and in the realm of fashion. Joining the ranks of athletes like David Beckham and Michael Jordan, he is the latest athlete to turn to the fashion industry for creative expression. Denim magnate True Religion partnered with Westbrook by bringing him on as Creative Director for the brand’s spring 2015 campaign titled, “Be So Bold.”

We are noticing an emerging trend in fashion: celebrities are extending their trend-setting prowess off the red carpet and into their brand cache. Westbrook joins the likes of other celebrities such as Rihanna, who inked a deal in December to be the Creative Director of Puma, and fellow athletes like Lebron James and Dwayne Wade.

Westbrook launched  a successful collection with Barneys New York in 2014, and this partnership with True Religion comes as a fresher perspective for the denim brand which is considered a cult classic. – Jordan SWAIN

Be sure to check out this exclusive behind the scenes making of the campaign below: