When Marc Jacobs arrived with Cher at the Met Gala, few realized it was a clue that something was brewing. At 69 years, the Academy Award and Grammy winner stunned in sequinned gown from Marc Jacobs Autumn/Winter 2015 collection. Now, it all becomes clear. Cher is the face for Marc Jacobs A/W 2015 collection.

Cher for Marc Jacobs

As a few brands have been gathering musical spokesmodels lately, Jacobs has landed the original red carpet stunner. Long before J-Lo arrived at the Grammys or Rihanna went sheer at CFDA or Jaimie Alexander turned her back at the Thor premiere, there was Cher. In the 80’s, she arrived twice to the Oscars in unforgettable gowns she collaborated on with designer Bob Mackie. The dress in which she won her Academy Award was a sheer and bejeweled showstopper. The other had a mohawk headdress. She fearlessly pushed the envelop and completely expressed her creativity through her style.

In the first images from the Marc Jacobs campaign, Cher looks flawless with her porcelain skin, raven hair and black Marc Jacobs ensemble popping against a Vreeland red backdrop. Speaking of which, the famously intrepid Vogue editor Diana Vreeland was Jacobs’ muse for the new season. So, it makes even more sense that he would choose an equally fearless spokesmodel.