Pat McGrath debuts Gold 001

Pat McGrath, arguably the world’s leader of makeup artistry, has launched her first ever product. Pat has worked with some of the largest cosmetic companies in the world to develop cosmetic lines. So, launching a product under her own name is reason to stop and check it out. The fashion visionary chose Paris Fashion Week to debut Gold 001.

pat mcgrath debuts gold 001 vanichi

The event was held at  historic Parisian gardens Jardins Des Tuileries. Models and celebrities gathered to have their faces adorned with this beautifully innovative gold cosmetic. Attendees included top models Hailey Baldwin, Bella Hadid, and Stella Maxwell. Legendary photographer Patrick Demarchelier was on hand to photograph the models wearing the exquisite golden pigment.

Earlier in the week Gold 001 was debuted on the runway at the most recent Prada show in Milan. One of the worlds most highly regarded makeup artists, Pat McGrath has influenced and created much of what the fashion world sees on runways all over the globe. This makes her newest creation one of this years most highly anticipated releases.

pat mcgrath debuts gold 001 beauty

The product will be part of a limited edition run of only 1000. Designed to be worn on eyes,lips, and skin, Gold 001 is luminous and richly decadent. This precious gold comes with the warning “causes a heightened sense of confidence and a potential overdose of glamour.”

The limited and highly sought after product will be available later this month at

pat mcgrath debuts gold 001 beauty launch