Jason Momoa Kicks Off Rock n Roll Holy Land An Exclusive and Interactive Experience by MadeWorn presented by Mastercard and Fred Segal Starting today until May 6th, music fans will be treated to performances by legendary and breakthrough artists, fireside chats with iconic musicians, and the opportunity to purchase limited edition merchandise at the Fred Segal store on Sunset Boulevard. The store will feature some of the latest ways to shop—including shoppable windows —and will help kick-off festival season by paying homage to the Sunset Strip in Hollywood, LA’s most iconic music landmark. The space launched last night with Jason Momoa, Gene Simmons, Blaine Halvorson, Jason Scott Jenkins, Nick Simmons, DJ Cassidy & many others in attendance and enjoying music by Classixx who DJed the event. Guests also enjoyed specialty cocktails that were served by Absolut Elyx in their signature copper coupes and Moscow mule glasses. MadeWorn, the LA-based creative brand specializing in handmade, American craftsmanship, is at the helm of conceiving the all-encompassing experience around the event. It will feature exclusive merchandise from the brand and artists including Gene Simmons of KISS, Phil Collen of Def Leppard, along with special appearances by B-Real & Sen Dog of Cypress Hill throughout the month.